A comparison.

The free market, as it is today - I consider only the western world - give certainly guarantees to ensure enterprising.

In summary everybody in the western world has the permission to start an enterprise with less or more constraints, depending on the country and on the absence of corruption.We can discuss indeed the canvas in which enterprises has to integrate themselves to receive permission to handle.

Passion and/or making money are recognised as being the main drivers. The first is an heavily gift the other a substantial duty.

People can also connect and also handling and celebrating. Again with more or less contraints.

Taking risks requires to handle with a sense of reality. Here we can say that in most of the case a lot of realities aren't taking into account:

For instance marketing, in the sense that consumers may be - by law - gently duped without good means for recovery. Mainly due to the inert and heavy justitial institutes and complex or incomplete laws.

Or the environment: In the nuclear industry the costs of nuclear waste aren't taking well into account or often times paid by the community, where the benefits and profits are for the investors. Idem dito with the CO2 issues, which are endangering the planet.

Regarding balance:

The energy balance (receipts, costs and investments) is regulated by the free market. Can certainly be undermined by unfair competition.

State taxes are in some countries (ex.: scandinavian countries) in balance with the common services. In other countries (f.i. USA) taxes are too small to deliver basic live conditions for the enterprise and the community. In our country the taxes are too high regarding the services offered by the state.

Traders, bankiers, and shareholders made money but the impact of their recklesness were paid by th community.

In this sense we can't speak about a sustainable enterprise community, despite a lot of wellwilling managers. It is also no surprise that youth will have enterprises which are more sustained and sustainable for the broader community. Simply to save themselves by saving the world. A good book in this sense is "Econochock" of Geert Noels*. It gives a good insight of all this.


"Refection, a broader sense of reality and honest and fair deals become attention points for improving enterprising. Even so the tax balance with the community."

They will become the keys for success:

Reflection will challenge the enterprises to look for other systems, production methods, people and user management.

A broader sense of reality will helping open th eyes to the surrounding contextes of an enterprise.

Fair deals will increase settelment for all and transactions between all.

* Econoshock 2.0. Author Geert Noels Lannoo and Canvasisbn 978 94 014 14227